Optimize your Google My Business profile by providing accurate and detailed information about your bookkeeping services, such as your address, phone number, website, and business hours. Encourage your satisfied clients to leave reviews on your Google My Business profile to enhance your credibility and visibility. Paid advertising platforms such as Google Ads or social media ads can help you target potential clients effectively. With these platforms, you can create ads that appear to users who are actively looking for bookkeeping services. When you pay for advertising, your brand will be more visible, which increases your chances of getting new clients. Your ad copy should highlight your unique value and make people want to learn more.

And setting up the location you want to embrace with your ad campaigns will narrow down the audience so you will get only the highest-quality leads. Check out extra lead generation ideas from our experts to increase opportunities inflow. While groups for your industry are great for advice and feedback, they won’t drive a ton of clients. The best groups to join to get new bookkeeping clients are for adjacent industries where your clients may hang out. Word-of-mouth is one of the most effective ways of finding new clients for any business, and bookkeeping practices are no exception. First, check if your current clients are happy and feel you’re providing the best possible service.

Become a Xero or Quickbooks Advisor

If you’re considering becoming a bookkeeper, read our guide to learn how to start a bookkeeping business in 2024. We’ll cover everything from the legal side of registering a new business to pricing, marketing and more. Creating a referral program can motivate your existing clients to recommend your bookkeeping services how to get clients for bookkeeping business to their network. Develop a clear and straightforward referral program that outlines the benefits for clients who refer new business to you. Make sure to communicate this program to your clients through various channels, such as email newsletters or on your website, to encourage their active participation.

A referral program is a terrific approach to getting more bookkeeping clients in a certain sector. Most likely, you already know how to use word-of-mouth marketing to attract bookkeeping clients. Most people consult their friends and relatives first when they need a professional to complete work for them.

Set up an account on Instagram.

However, they may be less likely to offer training or educational opportunities. The specific amount you charge your clients for bookkeeping services will depend on your certifications, years of experience and familiarity with the client’s business. Listing your business with local directories and listing platforms is a great way to get noticed in your area. Potential clients may search for bookkeepers in their area on platforms such as Yelp, Yellow Pages, and Angie’s List. These directories and platforms often allow you to include your business hours, address, phone number, and website, so it’s essential to ensure that your details are accurate and up to date.

• You can also increase your visibility by guest posting on relevant websites.
• Don’t use initial discomfort to avoid trying something new or a little bit daunting, like public speaking or networking (two things that require practice for many of us).
• Most people will gladly give you their online handle if there’s an incentive on the other end (like a discount or a freebie).
• Think about when you started your bookkeeping business and the vendors you worked with to get it off the ground.
• Also, create a Google My Business account to attract local businesses.